How to Introduce Families to Funeral Funding Services

A funeral consumer study revealed that the number one concern for families when planning a funeral is the cost.

Some funeral professionals feel bringing up costs right away is insensitive, and we understand why. No one wants to come across as pushy to a grieving family. However, many families actually prefer to address their financial options before making arrangements.

In fact, that same study also found that nearly 40% of people plan to use life insurance to fund their funeral, and 52% said they would use a funeral home’s assistance to file a life insurance claim if the service was offered.

They’re already considering how to fund with life insurance, and working with a funeral funding company can help!

Keep reading to discover how to introduce families to funeral funding services.

1. Ask families if they plan to use an insurance policy

Before you explain how funeral funding services work, you first need to learn how they plan to pay for the funeral. We promise that this doesn’t have to be an uncomfortable conversation. You can start by asking the family simple questions like:

What do you think your budget will look like?

Have you decided on how you’ll pay for the funeral?

Do you plan on using life insurance?

Remember, this conversation needs to happen before any other funeral details are discussed. The family is likely eager to discuss their options and wants the support of a trusted professional (you) to clearly explain the details.

Once a family tells you they plan to use life insurance, you can introduce a funeral funding service. Start by explaining to the family that a funeral funding service can verify and deposit their life insurance policy funds in just a few days. Make sure the family knows how funeral funding services accomplish this, so they aren’t confused later on.

An easy comparison you can make is how a family can receive an advance on their tax refund from a tax preparer. The concepts are very similar and easy to understand.

It can be a lot to remember, so feel free to use our script!

Many of our families choose to pay with life insurance policies. Here’s how it works!

First, we will need to collect some information from you about the policy and get a few papers signed. This allows our funeral funding company to start the claims process. Next, our funeral funding company will verify the policy and make sure everything looks good to go. Finally, our funeral funding company will advance the funds for the funeral within 24-48 hours of verification!

You deserve peace of mind that comes from knowing the funeral is paid for. That way, all you have to worry about is planning a funeral that honors your loved one.

3. Offer more value by advancing additional funds for immediate needs

Another benefit to discuss with families is advancing additional funds beyond the cost of the funeral.

Many families depend on life insurance funds for immediate expenses like rent or mortgage, credit card payments, travel and lodging, and other living expenses. When you are filling out the paperwork for the amount that they want to advance, it’s the perfect time to let the family know that they can request extra funds to be advanced for those immediate needs.

Offering to advance additional funds to the family provides relief and peace of mind to families who may be in need of extra funds around the time of the funeral.

Let CLAIMCHECK focus on your finances. You focus on families.

Now that you have clarity about how to explain funeral funding for life insurance to your families, you just need a partner who has your back!

At CLAIMCHECK, our top priority is taking care of you, your staff, and your funeral home’s finances. We accomplish all of this with:

100% Risk-Free Verification Process – Our team analyzes and verifies each policy so that you can confidently move forward with finalizing funeral arrangements. That way, you never have to worry about taking on a bad policy or a write-off again.

Fast Funding – More than half of all assignments we receive are funded within 24 hours and 86% are funded within 3 business days. We’re getting faster every day, too!

Accessible Specialists – The insurance assignment process can be a bit complex, to say the least. That is why our support team is here to help you get answers to your questions, big or small.

When you let CLAIMCHECK process your life insurance assignments, you can rest assured knowing your business’s financial future is in good hands.

Request a demo to find out how we can best serve your funeral home so you focus more on giving families peace of mind that comes with knowing their funeral is paid for.